My approach is rooted in collaboration, strategy, and a deep curiosity about brand identity. I want to know who the audience is, why this product or brand should matter to someone. I approach complex projects with a creative director's eye — not just thinking about the image in front of me, but where it lives and what it needs to do.
Before going freelance, I spent years marketing in-house at Schoolhouse Electric and Smith Teamaker. That background shapes how I work — I'm not just making images, I'm thinking about how they function within a larger brand story.
